Deezer is now available in MENA, with exclusive Rotana catalog. 2 years ago 22 October 2018. 2 replies; 416 views H Userlevel 7 +2. Helene.deezer Community Manager; 482 replies The news is finally out, we have launched in the Middle East and North Africa (MENA) region and are making it easier than ever for music fans there to enjoy their. TECOM GROUP ® IS A MEMBER OF DUBAI HOLDING. Terms of Use Privacy Policy Privacy Policy. 4,540,330 likes 14,261 talking about this. ‎عيش الموسيقى تعيش اللحظة Music makes the moment‎. Deezer is making sure your music keeps up with you no matter how often you switch devices, with a brand. Almost half of us tell ‘musical mistruths,’ global study reveals Deezer research uncovers why people are hiding their true music preferences International survey. 144.3k Followers, 1,146 Following, 2,586 Posts - See Instagram photos and videos from Deezer M. Africa (@deezermena).

Deezer launches podcasts in MENA region

From comedy to culture and sports to spirituality, Deezer ‘Shows’ you how to add local and international podcasts to your lockdown entertainment mix

Mostof us are currently adjusting to spending more time at home. Perhaps you planto use this opportunity to brush up on your knowledge or develop a new skill.Or maybe you would prefer to just sit back and enjoy a wide range of comedy,sports and entertainment. Our new ‘Shows’ tab helps you do all thisand more by placing access to a huge collection of English and Arabic podcastsat your fingertips!

Our library includes both localshows and global favorites. You can browse podcasts in over 15 categories.These include a range of topics including music, self-help, cooking, history,business news and talk shows.

Here are just a few of ourfavorites to help you get started:

Arabic:

● Dom Tok: Documentary series exploring the vibrant world of Arabic music
● Almostajad: News podcast with frequent updates on the current COVID-19 situation
● Al Empire: Interviews with successful Arabs and thought leaders around the world
● B’ Hob: A podcast that explores love in all its forms through stories from across the region
● 1001 Nights: Family entertainment show featuring classic Arabian folk tales for children
● Man2Man: Sports podcast focusing on the latest NBA basketball news
● Yalla Podcast: The co-founders of a Dubai-based podcast business share the story behind their success

English:

● BBC Global News Podcast: The day’s top stories from BBC News
● Oprah’s Super Soul Conversations: Oprah’s personal selection of her interviews with thought-leaders, best-selling authors, spiritual luminaries and wellness experts
● Pop Culture Happy Hour: A fun and freewheeling chat about the latest movies, television, books, and music
● When Women Win: Female role models from around the world share their inspirational stories and practical tools for personal and professional success

Youcan count on us for personalized recommendations to keep you entertained. Youcan also download your favorite episodes for offline listening whetheryou’re a free or Premium subscriber.

“Podcasts are a great way to learn more abouta topic, enjoy world-class entertainment or simply relax and unwind,” said Tarek Mounir, CEO MENA & Turkey, Deezer. “We wantto help people make the most out of the current situation. One way of doingthat is by helping them discover podcasts they’ll love. Our ‘Shows’ tab opens up a whole new world ofthings to listen to. It’s the perfect companion to our ‘Stay at home’ channel.”

Simply click the ‘Shows’ tab in the Deezer app or visit deezer.com/en/channels/podcasts to start listening.

When France-based music streaming service Deezer, launched in the Middle East in 2018, followed swiftly by Sweden’s Spotify, it appeared that the region’s music industry was ready to move beyond the plague of piracy. Data analysis excel mac download free.

While the $11 billion revenues from music-streaming have surpassed both physical and digital music sales worldwide, the sector has only managed sales of $213 million so far this year in the Middle East and North Africa (Mena), with a 10 per cent penetration in terms of users.

Deezer managed to secure $266.7 million from Saudi’s Prince Al Waleed Bin Talal’s Kingdom Holding last year and gained exclusive access to the catalogue of the Middle East’s largest record label, Rotana Music. The company claims to have registered four million app downloads since its launch in the region and engagement rates on par with global levels. Xbmc download mac yosemite. It is now partnering with telecoms operators in the region to enable direct-billing to overcome the lack of credit card penetration in the Middle East and is considering an initial public offering (IPO) over the next year or so, depending on market conditions.

We interviewed Hans-Holger Albrecht, the global chief executive officer (CEO) of Deezer.

Deezer Menards

How does the Middle East region differ compared to others?

We have over four million [people] downloading the app, people spend up to 38-40 minutes per day with us and in principle, they behave the same. But the Mena region situation for us is different. Rotana is very strong here and has a great history and promotes local artists. They saw the opportunity with Kingdom Holding with Deezer and they gave us exclusive rights. This is the only region in the world where that makes sense. It’s 10 years, a very long partnership.

We focus a lot on local music, we have 56 million tracks in our local catalogue, we engage very strongly with local artists and work hard to find new ones. The beauty of the success of music streaming is that users can get all the music on one platform.

Are you developing your own content?

This is planned to come, we’ve done it in other markets with podcasts and audiobooks. In Brazil we launched this a year ago and now 10 per cent of usage is podcasts, in Germany, audiobooks is 14 per cent of usage. People like them. We have Deezer Originals where we produce our own podcasts, our own shows and we want to do the same here. We don’t find new artists, the consumer finds them. We know when people come to the platform they look for the very famous singers first and the second is very niche artists. When they find both, they stay and start to engage and hence it is important to have both types.

How important is artificial intelligence (AI) to your business? Affinity photo download free mac.

The fundamental problem with music streaming is every human-being has their own taste and you have to serve that taste. We work a lot with AI. We collect 45 million data points every day. More than 50 per cent of the time, listeners say “Deezer entertain me”, and choose the flow button or mixes. They want to be entertained but want a personal experience and you can only do that with data and very good algorithms. You need to invest so much in data and data analytics, it is the base of the business, however, we still see that human creation is very powerful so we have 40 editors who curate content.

Deezer Menace

How do you tackle piracy?

Deezer Mena Team

The experience of the whole industry we operate, is built on the ruins of piracy, look at Netflix or Lime, or Pirate Bay. You can see that Sweden had the highest piracy rate and now it has the highest penetration of paid streaming music at over 40 per cent. You won’t completely get rid of piracy, you can make it difficult for the listener to find [pirated content]. What we can see is people need to feel the value, it’s a safe and secure system we operate in. You can listen to Deezer for free and eventually we convince them that if you want to have more features like downloads, you pay.

The reason why we built the business by partnering up with telecoms companies is they can do the billing for you. They can bundle it into the phone plan. That works very well and is a good supplement to credit cards.

YouTube is the most popular platform for music in this part of the world, how do you compete?

Playlist Menage Deezer

The competition with YouTube is different. YouTube just rolls out videos, we try to create an experience. They have it for free and they pay almost nothing to the artists. Which is a very weird and tough and unfair model. In the US, they’ve debated it can’t go on like this. If you look at the Taylor Swift situation, it was ridiculous, she was blaming us platforms, but she throws everything for free on YouTube. There is more and more of a sense can’t go on like this.

Are you considering any acquisitions?

Consolidation is around, there will be a lot of movement in the industry. It’s a scale business and if you don’t do it on a global basis, it’s tough.